About Backyard Inc.
Built in the Backyard. Designed for the World.
Backyard Inc was born from a simple idea: some of the most original, thoughtful, and exciting fashion is created far away from big fashion capitals and from big platforms that give designers global visibility.
Backyard is an apparel marketplace built to change that.
We are creating a global home for independent and small designers. A place where creativity comes first, borders don’t matter, and great design can travel directly from a designer’s studio to wardrobes around the world.
Our Mission
To empower independent designers by giving them a borderless platform to sell, grow, and connect with customers globally without losing ownership of their craft or identity.
At the same time, we want to make shopping more human, intelligent, and enjoyable for customers everywhere.
What We’re Building
A global fashion marketplace
Backyard brings together small designers from different cultures, aesthetics, and backgrounds onto one curated platform. Customers can discover unique clothing with each piece carrying a story.
Cross-country commerce, made simple
We handle the complexity of selling worldwide, giving designers the confidence to focus on what matters most: design.
Technology that serves creativity
Backyard is not just a marketplace. We are slowly developing AI-powered shopping assistance that helps customers:
- Discover designers that match their taste
- Find the right fit, style, and combinations
- Make more confident, thoughtful purchases
Over time, this AI will evolve into a complete personal shopping assistant, blending human creativity with intelligent technology.
Why “Backyard”?
Because great ideas often start small.
Because creativity grows best when nurtured, not industrialized.
Because the next global designer might be working from a backyard studio today.
Backyard is where those designers belong.
Our Values
- Independence over mass production
- Design over trends
- Technology with purpose
- Fair opportunity for creators
- Global access with local soul
The Road Ahead
We’re just getting started.
Backyard will continue to expand, bringing more designers, more regions, smarter tools, and deeper storytelling into one unified shopping experience. Our vision is long-term: a platform where fashion discovery feels personal, intelligent, and inspiring for both designers and customers.
A global marketplace for independent fashion.
Designed slowly. Built thoughtfully. Growing worldwide.